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Welcome to our Marketing Assets and Resources page, dedicated to supporting co-branding marketing efforts of our valued supplier partners and team
Access our content library for brand assets and marketing materials.
Our logo comprised of three different shapes overlapping one another. Each shape and color represents one core audience of our business. Our connection to these audiences is symbolized by the middle of the mark where all of those shapes converge. This is where we connect* resources from our vendor-partners, corporate sponsors and client-members, assisting them in providing better care for the aging population.
Our four Primary Colors are featured in the logo, and can be used to add a punch of color to any print or digital piece that bears the Link-age name.
Also utilized in the logo, our Secondary Colors take a back burner to their primary counterparts. They can be used to accent the primary colors in all print and digital pieces, but should never be used by themselves or as the predominant colors of any branded element.
PMS: 021 C
CMYK: 0/53/100/0
RBG: 96/202/228
Hex: 60CAE4
PMS: 637 C
CMYK: 55/0/0/0
RBG: 247/142/30
Hex: F68F1E
PMS: 389 C
CMYK: 20/0/85/0
RBG: 213/224/78
Hex: D6E04C
PMS: Black C
CMYK: 0/0/0/100
RBG: 0/0/0
Hex: 000000
PMS: Rubine Red C
CMYK: 5/100/20/0
RBG: 226/1/119
Hex: E50177
PMS: 320 C
CMYK: 79/17/30/0
RBG: 0/160/175
Hex: 16A1B1
PMS: 347 C
CMYK: 83/01/84/1
RBG: 0/161/96
Hex: 1CA260
Our Primary Font is Apex as its variety of weights and a fun yet sophisticated look is the perfect versatile font for the Link-age brand. For consistency, altered, outlined or skewed versions of the Apex font should never replace those shown..
Our Secondary Font, Arial, may be used as a temporary substitute when Apex is unavailable or causes compatibility issues between computers/software.
Through the use of iconography, we aim to communicate with visually-descriptive icons and utilize supporting text where relevant. By focusing of visually familiar/descriptive icons, we are able to create a quicker and stronger connection with our readers.
Our Main Value Proposition and Pillar Category Icons are to be used with reference to their corresponding topics, and on rare occasion may be used to help support/describe another topic provided that it is used with a discernibly-different color. Supporting Icons can be used in a variety of applications when describing different Link-age Solutions topics.
Please contact our Marketing Team if you need help downloading, modifying, or need other icons not currently displayed.
Our sales and marketing teams utilize an ever-growing library of marketing materials to help visually depict our value propositions and the different ways we are able to help the post-acute community. This includes social media posts, flyers, brochures, trade show materials, and video. Please use the links below to access our growing library!
Fill out the application form below to become a member.
